We develop
award-winning, easy-to-read print,
Web, and multimedia materials that put the needs of your 
audience first.

Services include health literacy writing, editing, and design. 


Products include newsletters, brochures, curricula, books, articles, letters, websites, webinars, and videos. 


Topics include shared decision making, diabetes, high blood pressure,
cardiovascular health, falls and pressure ulcer prevention, health insurance,
antibiotic resistance, smoking cessation, infectious diseases, maternal and infant health, sexual health, arthritis, and nutrition, among others.

Our health literacy experts can help you close the gap in health disparities.


Gilberto Velazquez, B.A.

Expertise in health literacy design. More than 20 years of experience.

Meet Our Designer/Creative Director
Gilberto Velazquez, B.A.

Gilberto has more than 20 years of experience in healthcare communications and health literacy design. He is a principal of GV CERV Communications, Inc., and a member of Center for Plain Language; Marketing Communications and Education Professionals; Jersey Shore Tech Group; New Jersey WordPress Users Group; and American Society of Composers, Authors, and Publishers. He has published articles on Medium.com about the principles of design and health literacy. Gilberto earned a B.A. in Graphic Design, Marketing, and Photography from the Fashion Institute of Technology in New York City.

Special Recognition and Awards

  • Health Care Communications of Southern California (HCC) awarded this booklet the "Finest Award Winner" for excellence in healthcare communication. Its design and structure are intended to help healthcare providers and caregivers improve their patient communication skills.
    The booklet was in collaboration with the Institute for Healthcare Advancement.
  • Recipient of the 2019 ClearMark Award of Distinction in the category of “Brochure over 10 pages” with "iCan Manage Type 2 Diabetes: Up-to-date information on ways to live well with diabetes"
  • Recipient of the 2016 ClearMark Award of Distinction for "Health Insurance: Questions and Answers" in collaboration with the Institute for Healthcare Advancement
  • Recipient of various design awards from the New Jersey Advertising Club from 2005-2007
  • Recipient of the AD Q Award for the Counterfeit Pharmaceutical Awareness initiative

“Health literacy is linked to literacy and entails people's knowledge, motivation and competences to access, understand, appraise, and apply health information in order to make judgments and take decisions in everyday life concerning healthcare, disease prevention, and health promotion to maintain or improve quality of life during the life course.”

Health Literacy and Public Health: A Systematic Review and Integration of Definitions and Models
Kristine Sørensen, Stephan Van den Broucke, James Fullam, Gerardine Doyle, Jürgen Pelikan, Zofia Slonska, Helmut Brand and (HLS-EU) Consortium Health Literacy Project European

BMC Public Health 2012;12:80

Jann Keenan, Ed.S.

Leader in the fields of health literacy and public health. More than 25 years of experience advocating for the health and welfare of healthcare consumers.

Meet Our Founder
Jann Keenan, Ed.S. (Consultant)

Jann has more than 25 years of experience writing, designing, and creating health initiatives and social marketing campaigns for government agencies, organizations, and businesses. She’s a founding member of Maryland Health Literacy for All and the Clear Language Group, as well as a strategic partner of the Institute for Healthcare Advancement. Her articles on health literacy have appeared in American Family Physician, Pharmaceutical Executive, and Correct Care magazines. Jann holds a B.S. in telecommunications and English, an M.S. in instructional design, and an Ed.S. in instructional systems technology from Indiana University in Bloomington, Indiana.

Awards and Honors

  • Institute for Healthcare Advancement’s 2017 Health Literacy Hero Award
  • Indiana University School of Education’s 2014 Distinguished Alumni Award
  • Health Literacy Maryland (Horowitz Center) 2014 Health Literacy Hero Award
  • Maryland Governor’s Award, Maryland House of Delegates Citation, and Legislative Black Caucus Citation for work in health literacy/reducing health disparities
  • Maryland Pharmaceutical Society’s Humanitarian Award for work in health literacy/plain language
  • U.S. Department of Health and Human Services Blue Pencil Award for work in cardiovascular health for Latinos
  • Nine National Institutes of Health Plain Language Awards in the “Outstanding” and “Excellent” categories for writing and designing print materials and audio materials
  • Three merit honor awards from Center for Plain Language for health literacy writing and multimedia products
  • Health Information Resource Center National Health Information award for health literacy writing and multimedia design
  • U.S. Food and Drug Administration special recognition award for over-the-counter drug labeling
  • National Women, Infants, and Children Program Award of Excellence for video production

We have the experience and expertise to help you achieve your health literacy goals.

Our health literacy experts have supported a range of initiatives for government agencies, organizations, and businesses. Below is a partial client list.

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